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DESTINATION -SA Tourism generates 2010 World Cup excitement in Nigeria
Stimulates football fans’ frenzy with ‘Win and Watch’ campaign
South African Tourism has initiated a “win and watch” football campaign ahead of the 2010 FIFA World CupTM to create excitement among football loving Nigerians, using the 2010 FIFA World Cup qualification tie between Nigeria and Tunisia, on September 6, in Abuja, as the peg.
The South African tourism marketing agency want to use the campaign to create opportunities for Nigerian broadcast audience and print media readers to enter a football quiz competition around 2010 FIFA World Cup to win prizes and watch the crucial World Cup encounter.
Also, a solidarity and goodwill messages will be sent to the two teams and their teeming supporters wishing them luck in the epic World Cup decider.
“South African Tourism is launching the promotional campaign in Nigeria as the country is a key source market for arrivals into South Africa from the West Africa sub-region and it presents the opportunity for us to showcase snippets of what fans should expect from us next year at the World Cup,” explained Phumi Dhlomo, SAT Tourism’s Regional Director: Africa and Domestic Markets.
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