DESTINATION -annual marketing bureaus

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DESTINATION -annual marketing bureaus, tourism officials put the emphasis on a positive response to the ongoing changes in communication and offered some tips on how "social media".

Janega-Dykes said her organization will use the new media platforms such as Facebook and twitter to support and complement efforts to traditional marketing.

Strategy to spread a positive message about Santa Barbara from the coffee place a message on the jacket in the Los Angeles area hangouts bureau to update the website to attract more visitors. Organizations working with Universal Studios to promote the "It's Complicated", a film starring Meryl Streep, Alec Baldwin and Steve Martin are partly shot in Santa Barbara.

Officials also hope to continue to attract international visitors, as they make up 17 percent of the local tourism industry.

important for businesses that rely on outside the city to visitors, the tourism industry which is also a source of income for the city of Santa Barbara, which depend on the sales tax and the bed to provide basic services such as police, fire and maintenance of roads.

City Councilmember Roger Horton - who used a restaurant in State Street, served as a board member and president of the Downtown Organization and has relationships with convention and visitors bureau for seven years - said some local residents may not realize the value of business tourism.