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DESTINATION -Indonesia Not Ready to Have "Branding Image" Tourism
Indonesia considered not ready to have a "branding image" tourism as well as with Malaysia Truly Asia, with Amazing Thailand, with the Uniquely Singapore or its.
Managing Director of Bloomingdale Worldwide Partners, Mudi Astuti, in Kuala Lumpur, Saturday.
Director of the company which is a "communication partner" the Ministry of Culture and Tourism in Malaysia, Indonesia said, "branding image" requires a commitment for a neat all stakeholders and community elements to layer terbawah.
A "branding image," he said, have a value historikal a strong, full fisofofi, and reflect the identity of the nation.
Malaysia Truly Asia with its able to make their country known worldwide. Even with the easy to memorize the "jingle" is.
"Brand" that has won more than 25 "international creative and marketing Effectiveness awards", including the winner in the "Asia` s Best Long-Term Marketing and Branding Campaign in Media Magazine `s Asian Marketing Effectiveness Awards" is held in Macau in 2008 .
Meanwhile, Indonesia, face the facts and the fact that complicated problems that until now has not been resolved in the world of tourism.
Things that seemed to make India "mencla-mencle" with "branding image" which never made. Indonesia never change the "brand" destinasinya until then at this time using the "Ultimate in Diversity". Unfortunately not so many who know the "brand" even to their own communities.
He adds, Indonesia stumble on a mysterious problem kusutnya chain "channeling marketing" world tour.
Things that make the tourism sector in the land difficult to develop. According to Mudi, membenahi marketing channeling is far more urgent than simply create branding that need to be extraordinary commitment.
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