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DESTINATION -According to the latest figures from the Australian Bureau of Statistics, 15,700 Japanese tourists came to Australia in June, down 45 percent year-on year and 59 percent compared to June 2002.
Age reports one of the tour operator, who asked not be named, blamed Tourism Australia for the "one dimensional marketing strategy" that no longer meet the needs of Japanese tourists at this time.
University of NSW academic Roger Mar agreed. He said research shows the main reasons tourists visit Japan to Australia is the koala a cuddle is based on the demographic that is too narrow. They may be even younger, more travel and search for "soft adventure."
"Day-to-day the old will be lost when you see groups of Japanese tourists who tour trailing around the CBD, they really want to get your hands dirty," he added.
A Tourism Australia spokeswoman blamed the decline on the economic slowdown in Japan, reducing the capacity of the air and on the swine flu scare.
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