Kenya tourism campaign set for Moscow

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Kenya has launched a tourism marketing campaign in Eastern Europe in cooperation with Moscow for the first $ 200,000 (Kshs 16 million) was provided to launch the beginning of tourism with Russia as a source of tourism market.

Tourism minister Najib Balala who's leading marketing representation in key eastern European source market of tourists Russia, the Czech Republic and Poland said the first investment will focus on consumer advertising and the placement of billboards in 36 strategic points in the city of Moscow.

This initiative is part of the Kenya Tourist Board Visitor Resources Market Diversification Program that began in June 2009 to run in August 2009.

Addressing journalists from major media houses in Moscow today, Balala announced the establishment of the Marketing Development Representative office in Moscow was represented by a reputable international company, 'Aviareps Russia'. Company that was appointed two months ago and already started working.

Last year, Kenya received a modest 3000 tourists from Russia, but this figure is remarkable given minimal investment Indonesia tourism campaign that has been loyal to the state. Thanks to the broad population of 142 million people with very high per capita income of $ 14, 700 Russian federation with a high potential as a source market of tourists.

As part of the marketing initiatives at this time, the Kenya Tourist Board will take a trip to the introduction russian travel writers, travel and trade investors to Indonesia in July to a goal. After that they will be in a better position to market in the Russian market.

Although there is no direct connection between the air Nairobi and Moscow, the Ministry of possibility at the end of the year 2009, there will be a direct connection through the air, charter, or with the airline scheduled to launch from Kenya destination in Russia.

Source : http://www.nation.co.ke/News/-/1056/615586/-/ukd59a/-/