Philip Kotler, Hermawan Kartajaya Duta Indonesia Tourism

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Philip Kotler, Hermawan Kartajaya Duta Indonesia Tourism


Two renowned marketing expert, Philip Kotler and Hermawan Kartajaya soon as dinobatkan Duta Indonesia Tourism.

"We will confer a gold pin to Visit Indonesia Philip Kotler and Hermawan Kartajaya," said Marketing Director General of the Ministry of Culture and Tourism, Sapta Nirwandar, in Jakarta on Wednesday.

Philip Kotler is famous as "The Father of Modern Marketing" while Hermawan Kartajaya have named "One of the 50 Gurus who have shaped the future of marketing."

Both akan disemati pin Tourism Indonesia as Ambassador by the Minister of Culture and Tourism, Jero Wacil and planned to be witnessed directly by the President of the Republic of Indonesia, Susilo Bambang Yudhoyono.

"The plan penyematan pin will be held on 27 May 2009 at 19.00 WIB in the National Museum, Jakarta," he said.

Sapta said, lifting the two leaders became minister of tourism in Indonesia based on the enthusiasm both in the Indonesian tourism market in each community events se-marketers of the world.

"In addition, there is a part of marketing strategies tourism horizontal," he said.

This year, the campaign strategy to use "prominent person" to expand the marketing of tourism of Indonesia.

The two leaders hoped that tourism can introduce Indonesia to the world wide so that many more are expected to visit Wisman.